| The impact of private versus public consumption on variety-seeking behavior RK Ratner, BE Kahn Journal of Consumer research 29 (2), 246-257, 2002 | 916 | 2002 |
| Choosing less-preferred experiences for the sake of variety RK Ratner, BE Kahn, D Kahneman Journal of consumer research 26 (1), 1-15, 1999 | 893 | 1999 |
| The disparity between the actual and assumed power of self-interest. DT Miller, RK Ratner Journal of personality and social psychology 74 (1), 53, 1998 | 580 | 1998 |
| Consumer control and empowerment: a primer L Wathieu, L Brenner, Z Carmon, A Chattopadhyay, K Wertenbroch, ... Marketing Letters 13, 297-305, 2002 | 572 | 2002 |
| The norm of self-interest and its effects on social action. RK Ratner, DT Miller Journal of personality and social psychology 81 (1), 5, 2001 | 408 | 2001 |
| Memories as assets: Strategic memory protection in choice over time G Zauberman, RK Ratner, BK Kim Journal of consumer research 35 (5), 715-728, 2009 | 364 | 2009 |
| How subjective grouping of options influences choice and allocation: diversification bias and the phenomenon of partition dependence. CR Fox, RK Ratner, DS Lieb Journal of Experimental Psychology: General 134 (4), 538, 2005 | 234 | 2005 |
| The time course and impact of consumers' erroneous beliefs about hedonic contrast effects N Novemsky, RK Ratner Journal of Consumer Research 29 (4), 507-516, 2003 | 188 | 2003 |
| The power of the myth of self-interest DT Miller, RK Ratner Current societal concerns about justice, 25-48, 1996 | 180 | 1996 |
| Scarcity polarizes preferences: The impact on choice among multiple items in a product class M Zhu, RK Ratner Journal of Marketing Research 52 (1), 13-26, 2015 | 175 | 2015 |
| Inhibited from bowling alone RK Ratner, RW Hamilton Journal of Consumer Research 42 (2), 266-283, 2015 | 170 | 2015 |
| When good decisions have bad outcomes: The impact of affect on switching behavior RK Ratner, KC Herbst Organizational Behavior and Human Decision Processes 96 (1), 23-37, 2005 | 162 | 2005 |
| Patterns of hedonic consumption over time B Kahnx, R Ratner, D Kahneman Marketing Letters 8, 85-96, 1997 | 151 | 1997 |
| Inherently loyal or easily bored?: Nonconscious activation of consistency versus variety-seeking behavior A Fishbach, RK Ratner, Y Zhang Journal of Consumer Psychology 21 (1), 38-48, 2011 | 130 | 2011 |
| Who's going to make the first move? Pluralistic ignorance as an impediment to relationship formation JD Vorauer, RK Ratner Journal of Social and Personal Relationships 13 (4), 483-506, 1996 | 120 | 1996 |
| The dynamic impact of variety among means on motivation J Etkin, RK Ratner Journal of Consumer Research 38 (6), 1076-1092, 2012 | 115 | 2012 |
| How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention RK Ratner, D Soman, G Zauberman, D Ariely, Z Carmon, PA Keller, ... Marketing Letters 19, 383-397, 2008 | 113 | 2008 |
| Why don't we learn to accurately forecast feelings? How misremembering our predictions blinds us to past forecasting errors. T Meyvis, RK Ratner, J Levav Journal of Experimental Psychology: General 139 (4), 579, 2010 | 102 | 2010 |
| Variety for the sake of variety?: Diversification motives in consumer choice BE Kahn, RK Ratner Inside consumption, 102-121, 2005 | 84 | 2005 |
| Goal pursuit, now and later: Temporal compatibility of different versus similar means J Etkin, RK Ratner Journal of Consumer Research 39 (5), 1085-1099, 2013 | 67 | 2013 |
